AI - Powered Customer Engagement & Conversational Intelligence for Industrial Marketing
Principal Investigator
Prof. Nargis Pervin
Objective
- Develop an AI-powered customer engagement platform that enhances industrial marketing through conversational AI, personalized product recommendations, and real-time marketing analytics.
Description
- The project will develop an AI-powered conversational intelligence platform featuring an LLM-based chatbot, AI-driven recommendation engine, and analytics dashboard to deliver personalized customer engagement, automate product recommendations, and optimize industrial marketing performance.
Impact
- Improves customer engagement, enables intelligent cross-selling and up-selling, strengthens dealer relationships, and supports data-driven marketing decisions across JK Fenner's dealer network.
Budget in Lakhs
103.40
Duration
3 Years